Insatsu, a sub brand of Fujifilm Pakistan, brings a fusion of high-quality prints and furniture design. With their new printing technologies any material could be transformed. Cheap laminate wood printed directly onto could be made to look and feel like premium woods. To the extent of achieving ancient burnished wood finishes, therefore its design possibilities become ten-fold.

The head office and store of Insatsu at Khayaban-e-Bukhari itself becomes their display and experience. Its ground floor is designed as a lobby which provides you with a mysterious and stimulating experience of what Insatsu can offer.

 For instance, the main entrance door is crafted as a collage of coffers, some with different finishes of wood printed and some three-dimensional illusions. A similar strategy used throughout with exciting and varying experiences. Once you are convinced with their services from the experiences of the ground floor. The basement is designed as an industrial workshop, with rustic finishes, tools, and obsolete printing equipment on display. Here a customer can sit down with a designer, be inspired by their surroundings and create their own perfect piece of furniture. While the third-floor acts as a retail floor, with contemporary rustic finishes artistically created, to create diverse and flexible shelving options, that can cater to Insatsu’s diverse range of ready made products.